I’m Trying to Build a Career That Fits My Life – Not a Life That Fits My Career
I write a lot about my career and what I want to do with it – Mostly because it’s the most complicated thing in my life. For the most part, everything else has come easy for me. But when it comes to figuring out what I want to do and how I’m going to do it… I pretty much develop a new plan every other month.
For now, I think I’m starting to figure it out.
I know what I am. I’m a writer. There’s no doubt in my mind about that. The question is, how do I put that to use in my career? I have a steady job as a content writer for a large digital marketing agency at the moment, which is great, but what I now think I want to do is branch out a little. Working for someone else’s company is great for steady pay and solid experience, but I want the opportunity to do more, be more, and make more. So, I want to start my own freelance copywriting business.
There are a ton of small businesses in the town where I live, and having parents who themselves own a small business (Florida Woodcrafters, Inc.), I’ve seen firsthand what a struggle finding customers and clients can be. As a copywriter for a digital marketing agency, I also know what quality content and website optimization can do for a company. So why not put my knowledge and skills to use, working with other small companies to help them grow their clientele and their overall business?
I’m trying to educate myself right now on everything that getting into this kind of freelance career would entail. I’m thinking that, to get started, a website, email address, business cards, list of available services and clients will do the trick.
When I came up with this brilliant idea, I already knew where to look for my first client. My parents of course. Being small business owners themselves with a website that could really use some work, they seemed like the perfect guinea pigs.
So I talked to my mom and she thought it was a great idea. She knew her website needed work, but hadn’t made the effort to find a way to invest in it. Lucky for her, I’m here to save the day (website) and hopefully optimize their business page to attract more potential clients and help their business grow.
If all goes well, they’ll refer me to other business owners they know, and I’ll get started on the phase of this whole plan that will probably be the most difficult for me – selling myself and my services to other small businesses. I have a few ideas up my sleeves, and for now, I’m pretty excited to see where this career path takes me.
Time to start brainstorming domain names and designing a website. Here’s to a beautiful new adventure.